Atlanta-based social media startup, Vir2o, Tuesday, warmed its way into the hearts of tech-savvy participants who had gathered at The Flaghouse, Lekki to attend the Online Marketing for Smart Entrepreneurs – one of the events bookmarked for the ongoing, global Social Media Week in Lagos.
Vir2o, is an interactive social media platform, which recreates live experience by replicating real time experience on the social media. Vir2o allows users share just about everything that there is to share in real time. It affords users the opportunity to literally shop together, play games with friends, go to the movies, chat real time and listen to music together all in the virtual space and not just respond to posted messages.
Mr. Dayo Adefila, Chief Operating Officer of Hotsauce, an indigenous digital media marketing agency, and country representative for Vir2o in Nigeria, while talking about the uniqueness of Vir2o stated that the platform is about the only one that disallows intrusive advertising, and offers users the privilege of interacting real time on the social media space. Adefila further explained that his company went into partnership with Vir2o so as to enable the platform realize its objectives as an interactive brand in Africa’s most populous Country.
Adefila stressed that the ongoing collaboration between HotSauce and Vir2o will result in helping users in Nigeria who may likely be faced with infrastructural challenges such as quality Internet connection, enjoy use of the platform with ease. This is even more so especially for those who would access via a diverse range of internet enabled phones and devices.
Speaking further about the future of Vir2o and her projection for the product in the Nigerian market, Meredith Pruden, Director of Communications & Marketing for Vir2o expressed confidence that the the product will compete favorably with other social media platforms even as the prices of mobile devices drop, and infrastructure is improved.
Vir2o, was founded by a Nigerian tech entrepreneur, Kayode Aladesuyi, who is based in the United States. The company is a subsidiary of East Coast Diversified Corporation (ECDC), a holding corporation with diversified group of technology companies.