Achor Insurance Adopts ‘Smile is Guaranteed’ as Campaign
July 2, 2009 by Bunmi Awolusi
This was a message the head of corporate communication and brand management confirmed to today in his office at Lekki Phase 1. He said the company has adopted this campaign concept based on the promise of re-defining insurance to take its rightful place in the country’s economy and to ensure professionalism in the area of service delivery.
‘Smile Is Guaranteed’ is just a creative redefinition of the company’s promise to all anchor stakeholders customers in particular, that we will give you nothing but the best in all your insurance transactions with us. To make you happy and smile always even in the case of eventualities
The purpose of Insurance is to keep the minds of property owners at rest in a case of loss because with a genuine Insurance policy, the property is protected.
More so, the customers was smiling at the point of purchase of the property ‘Anchor will ensure that the smile continue even when there is a loss. (If that particular property is well insured with us’).
In the area of accident, Anchor Personal Accident Insurance cover offers fast payment without ceremonies.
When you have Anchor insurance covers you have earned yourself smile because our processes are time based with the interest of our customers at heart. We operate under a dynamic management style of total quality management.
Employees are smiling because this strategy involves a lot of motivations to build a strong loyalty and increase sales.
