De-United Foods Launches biggest noodles pack in Africa

De-United Foods Industry the foremost instant noodles manufacturers in Nigeria has introduced the biggest noodles pack in Africa .The company recently launched Indomie instant noodles ‘Chicken Flavour’ in 120gramme called ‘indomie Super Pack’ in Nigeria

During the unveiling of the product in Lagos by the Chief Executive Officer of De-United Foods Limited Mr Deepak Singhal, he stated that the innovation is based on the feedback recieved from the products distributors.
The distributors had earlier reported that the consumers are eager to have their fovourite noodles in a big pack for quick satisfaction.

However, Mr Ashish Cheeker the Chief Operating Officer of MultiPro Limited stated that the previous year was quit challenging for the product as five new noodles were introduced by other competitors. But he paised the distributors for their smart and brilliant performance then.

In his media presentation, the Marketing Manager of De-United Foods Limited said due to the challenges posed by competitors indomie has restrategised to meet consumers needs. According to him, ‘last year the product had 750 media mention mention both in the print and electronic media, the product still maintain 90% awareness in the minds of the consumers while other noodles in Nigeria share 10%. Nonetheless, the company is poised to increase it visibility by partnering with relevant stakeholders.

Meanwhile, more that 20 winners have emerged in the on-going ‘Indomie Winner Wrapper Quest’ in which Gbenga Samuel and four other children got an all-expense-paid trip to Sun City South Africa.

The winners have recieved their prizes in Lagos and thanked the company for their kind gesture.

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