Nigeria: Dufil Prima Foods Restates Commitment to CSR
August 5, 2008 by Bunmi Awolusi
Dufil Prima Foods, manufacturers of Indomie Instant Noodles has affirmed its commitments to Corporate Social Responsibility in Nigeria.
This, according to the company, is an acknowledgement of the importance of its corporate core values – “working to develop its human capital and the community in which it operates” which have been upheld since inception.
Mr. Deepak Singhal, CEO, Dufil Prima Foods who disclosed this in Lagos yesterday during the arrival of the 20 lucky winners of the Indomie Wrapper Quest Promo from Dubai said that fresh strategies will be adopted to further place this corporate core values at the centre of the Dufil principles and also puts it into action with stronger conviction.
According to him, Dufil Prima Foods has consistently demonstrated its social responsibility by supporting various activities in the areas of education, sports, women empowerment and youth development; the company has partnered various governmental and non-governmental organizations to promote causes that have a direct bearing on the lives of its consumers.
Singhal said in the past 10 years, Dufil Prima Foods have invested several million of naira into various sporting engagements and initiatives. The company’s support for such activities has become an important part of its philanthropic responsibilities.
He stated that the company has contributed to the education of abandoned and motherless children at the Ijamido Motherless Home, Ota, Ogun State. The company has donated computers to help train the children and prepare them for a working environment, Musical instruments to develop their appreciation of music, and a daily supply of food to sustain them.
He explained that the Indomie’s hospitals project features the donation of hospital equipment to various hospitals in Nigeria. Recently, Indomie donated baby-weighing scales, digital thermometers, and sphygmomanometer, equipment for measuring arterial blood pressure to Isolo General Hospital, Lagos State University Teaching Hospital (LASUTH), Surulere General Hospital, General Hospital, Lagos, Mushin General Hospital and Gbagada General Hospital. In addition, the company also donated a new crèche building to the Federal Medical Centre, Abeokuta.
Not stopping here, DUFIL Prima Foods has partnered with Sponsor a Child Nigeria, a UNICEF partner, to build a resource centre at the home to facilitate IT and vocational training for these children.
Singhal also expressed that the company has embarked on various water projects in Ota, Ogun State as part of its efforts in eradicating guinea worm and other water borne diseases. Some of the beneficiaries are the Idedo and Otun communities at the Ade/Odo Ota local government in Ogun State.
Of particular note is its contributions to educational development tagged “Indomie School Project”. Via Dufil Prima Foods School Adoption Programs, Indomie signboards publicise the adopted schools, and the company sponsors most school activities including sporting events. Indomie has donated more than 15,000 educational charts to over 2000 schools in Lagos.
“Through the Indomie Fan Club, a school-based children’s club, Dufil Prima Foods has partnered with the Federal Road Safety Commission to educate school pupils and drivers on road safety. Spanning over 1,000 schools in Lagos, the club has become a phenomenon in the minds of the children”.
