Nigeria: Anchor Relocates to Lekki
July 2, 2009 by Bunmi Awolusi
In the process of re-defining insurance, Anchor Insurance has strategically moved her Corporate Head Office to a choice area in Lagos to position the company as a strong player in the Insurance industry.
The movement to a choice area in Lekki phase 1 is based on the company’s promise to re-define insurance and makes it take, it rightful place in the nation’s economy.
For this reason the movement is expected to give the company leverage in serving the insurance public better, faster and creatively with an eye on high net worth corporate organisation and individuals with a preference for serene and decent business environment.
In delivering more by marching the customer’s need to the company’s value and to effectively communicate the brand strategy to the public the company has just set up corporate communication and brand management team headed by Mr. Femi Lawson a seasoned professional in brand building and management.
This team has commence implementation of strategies that will build the Anchor brand as the customer’s first choice and initiate programme and activities that will strengthen the relationship and create loyalty between the company and its customers.
Speaking with Mr. Femi Lawson in his office, he said work has started as a lot of branding and re-branding are currently going on in the organisation, part of which includes the relocation of the company’s corporate head office, staff training, product re-packaging to fit the customers needs. ‘All of this are being done to position the company as a strong brand in insurance industry and to build confidence in our customers.
