Virgin Nigeria Increases Frequencies, Reduces Fares
June 22, 2009 by Bunmi Awolusi
Virgin Nigeria, the country’s flag carrier, has announced an increase in its frequencies for its teeming customers across the country and region – this follows the company’s recent purchase of a new Embraer Jet (E-190) to boost operations on its wide route network.
The frequencies include the Owerri route which now runs five times daily, the Port Harcourt route which will now run a total of twenty flights weekly as against 16 flights, the Accra direct flight increases from 11 to 12 flights, Abuja to Kano increases from four to five, Abuja return flights, and Abuja to Accra will run 4 times weekly as against two weekly flights.
The increase is coming on the heel of the airline plans to give the flying public more choices and flexibility in travel connections to boost business opportunity in the region as well as foster collaboration and socio-cultural integrations in the sub region.
It will be recalled that Virgin Nigeria just began Abuja-Accra and Lagos-Banjul flights with a stated mission to boost tourism and commerce across the region.
Speaking on the new route increases, the airline’s chief commercial officer, Jimmy Kibati, explained Virgin Nigeria’s commitment to its new business model. “We have announced since the beginning of the year that we are focusing on competitiveness of the domestic and regional routes, and we have steadily kept that promise – from the flights to Monrovia to our recently launched Banjul (The Gambia) operations’’.
He said, “The entry of our 2nd Embraer is in keeping with that new focus, and as it arrives in a few days, our customers on these routes will be assured of seamless operations and value on our wider range of operations in the west and central Africa.”
The company also announced new fare options on its routes beginning from July. The new direct Abuja-Accra service is available now for only 330 US dollars, while there are cheaper return fare levels on the Port-Harcourt, Abuja and Owerri routes at just N28, 000. A fare of N10, 000 was also announced for the Lagos-Calabar, just as the company indicates that the routes in all fare classes for Lagos-Banjul will be reduced compared to present fare options.
“There’s no question about it, the company is focused on its customers’ satisfaction” Francis, Ayigbe, Corporate Communications Manager, added. “And as we grow stronger with a new ‘Proudly Nigerian’ identity and image, all the recent developments – route launches and aircraft acquisition – are evolved with the customer’s needs on the top of our minds.”
Ayigbe noted further that the new fare regime is aimed at leveraging on the airline’s services and matching same with passengers’ purchasing ability. “The whole idea is basically to place our passengers at the center of the business.’
“Our current business plan is tailored to the sub region as we presently fly regionally to Dakar, Accra, Monrovia, Douala, and Libreville and Banjul,’’ Ayigbe noted.














