Zain Introduces Telecom Loyalty Scheme in Nigeria
November 20, 2009 by Bunmi Awolusi
Leading mobile operator, Zain Nigeria has once again set the pace in the Nigeria with the introduction of the country first Telecom industry Loyalty and Reward Scheme. The launch of the scheme is another exciting and colourful addition to the highly impressive Nigerian telecom industry.
The scheme gives customers of Zain an opportunity to earn points, collect prizes and enjoy discount when they would have accumulated enough points. Various prizes can be won depending on the number of points earned by the customer. Points can be rolled over, according to the company.
Under the terms of the newly introduced Zain Loyalty/ Rewardz Scheme, customers need to register for the programme. Register is free and customers will earn points irrespective of whether they use the airtime to make voice calls, send SMS (Short Message Service or for texting) or for Internet browsing.
Chief Commercial Officer, Zain Nigeria, Shamel Hanafi, said the programme is open to both pre-paid and post customers. He said the scheme is both a loyalty plan and reward programme and that it is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand.
The introduction of the scheme, he explained, is an additional expression of the company’s well entrenched customer-centric culture of service delivery and value based product and service offerings. He added that Zain always device new ways of giving its customers more value for the money spent on the network.
Over the years, Zain has remained staunchly committed to delighting its customers by offering top class customer care Service delivery and introducing innovative products and services that take the customers’ needs into consideration.
Hanafi said Zain recognizes that the fact that it is in business because of its customers and will continue to seek more ways to please them. He added that the introduction of the new scheme is in line with its policy of empowering Nigerians especially its customers as well as its brand philosophy of enabling Nigerians enjoy a “Wonderful World”.
Prizes that can be won include trips to Dubai (the United Arab Emirate), a weekend in Obudu Cattle Ranch in Cross Rivers, Plasma Televisions, refrigerators, airline tickets, iPods, and a variety of other items.
To participate in the programme, customers can register by sending SMS containing the word: REWARDZ to 797 or by dialling *141*797*1#.
The prizes that can be won by any customer is determined by the number of points he has earned.
For every N10.00 spent on any Zain services, a customer earns a Reward Point. Usually the customer’s account will be credited after 24 hours. The number of Reward Points earned can be verified by sending an SMS containing the word: POINTS to 797 or by dialling *141*797*2#.
Under the terms of the programme, customers can choose to accumulate “Reward Points” and “Level Points” and therefore, redeem big tangible rewards..
A special catalogue which indicates codes and points to be earned to redeem each item has been created by Zain to serve as a reference material for customers. The catalogue or Zain Rewardz Catalogue is available at selected Centres across the country, Zain website, and at the company’s business partners’ outlets nationwide.
To redeem any item in the ‘Zain Rewardz Catalogue’, customers are required to send by SMS “RD” followed by space, then, “PRODUCT CODE” of the item(s) of choice to 797”.
Customers who redeem non-GSM items will receive “Voucher codes” via SMS which they can present at designated Zain ‘Rewardz Partner Stores’ to receive their item of choice.
On the other hand, Zain will send SMS customers who redeem GSM related items such as airtime, SMS and data bundle, confirming the transaction and their phone number would be credited directly with the right amount of airtime redeemed.
All vouchers are valid for up to six months.
Customers who register for the Loyalty programme will also have an opportunity to enjoy special discount and privileges such as 30% discount on accommodation at the Federal Palace Hotel, Victoria Island, use Airport VIP Lounge and get priority check-in at the international wing of Murtala Mohammed Airport, enjoy discount at exclusive restaurant and receive first-class priority service at all Zain Shops as well as get priority treatment when they call 111 or Zain’s toll-free customer care line amongst others”.
Registered customers are classified into Bronze, Silver and Gold categories depending on the number of points (‘Level Points’) they have earned or accumulated.
By default, all newly registered customers are placed in the Bronze category and can move to other categories as they use more airtime. Level point of 3000 will earn the customer Silver card while 6000 points is required to reach the Gold category.
Silver and Gold Card carriers get additional 20% and 50% extra on all Reward Points and can confirm their Level Points by sending ‘LEVEL to 797 or by dialling *141*797*3#’.
To enjoy discounts and privileges at all Rewardz Points, eligible customers will be required to present their Silver or Gold membership cards and another valid means of personal identification a valid form of personal identification.
Qualified Reward card carriers will be contacted automatically by Zain for their personal details and their preferred delivery options. All cards are valid for one year and validity will elapse every December 31st.
