The Digest:
Producer and Mavin Records founder Don Jazzy has described Afrobeats as a “baby genre” on the global stage, despite its explosive growth. According to his reflections, artists and executives are still learning as costs and ambitions continue to rise.
Key Points :
- Don Jazzy stated Afrobeats is still a “baby genre” in the global music landscape
- He emphasized that practitioners are constantly learning in a dynamic industry
- The Mavin boss noted music video costs have risen from ₦20 million to over $100,000
- He remains open to learning from experts in unfamiliar fields like concert production
- Jazzy referenced learning from Burna Boy on international stadium tours
- He also mentioned gaining insight from Aliko Dangote on large-scale industrial projects
- His message encouraged upcoming label executives to take notes from experienced players
Even in its global ascent, a genre can remain humble, aware of how much ground is yet to cover. Don Jazzy’s reflection roots Afrobeats not in arrival, but in growth, a storm of learning, spending, and scaling, with room still to rise.
Sources: Daily Post, Notjustok
