The Digest:
Nigerian music sensation Ayra Starr has made history by becoming the first African artist to receive the prestigious RIAA Latin Diamond certification for her hit song “Santa,” a collaboration with Rvssian and Rauw Alejandro.
Key Points:
- Ayra Starr’s track “Santa” has earned the RIAA Latin Diamond plaque after surpassing 35 million streams in the U.S.
- This achievement places Ayra Starr in elite company, alongside Rema, who received the Latin Platinum certification for “Bubalu.”
- “Santa” has seen global success, going multiplatinum in Spain and Mexico, topping the Spanish charts, and achieving success in Colombia and other Latin American countries.
- Ayra Starr’s achievement reflects the global rise of Afrobeats and African artists breaking into the Latin music market.
Ayra Starr’s milestone represents a significant moment in Afrobeats’ international expansion, as African artists continue to gain recognition in global music markets. Her success is a testament to the growing influence of African music worldwide.
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