FC Barcelona has secured a groundbreaking sponsorship deal with Nike, valued at $1.82 billion over 14 years. The partnership, the highest in soccer history, positions Nike as the official technical and merchandising partner.
FC Barcelona has announced a landmark sponsorship deal with Nike, solidifying Nike as the official technical partner across all its teams and marking one of the most lucrative contracts in soccer history. Valued at approximately $1.82 billion (€1.7 billion) over 14 years, this arrangement averages $129.5 million (€121 million) annually, with additional financial boosts expected through 2028 and beyond.
The new partnership goes beyond the traditional sponsor role, extending Nike’s influence into product development, global distribution, and merchandising operations in collaboration with Barça Licensing & Merchandising. This partnership aims to enhance retail operations and create a collaborative model for growth and innovation, reflecting Nike and Barcelona’s longstanding commitment to excellence.
Barcelona and Nike initially partnered in 1998, and since then, the club has achieved numerous titles, including four Champions League trophies and 12 La Liga titles. Though specifics on how the funds will impact the club’s financial operations weren’t disclosed, the deal signifies Barcelona’s dedication to sustaining its competitive edge and strengthening its brand presence.
Despite this financial boost, questions remain about the impact on Financial Fair Play compliance, particularly with recent signings. Nevertheless, this partnership reflects a major milestone for both brands in the sports industry.
