The Digest:
Bimbo Ademoye’s new romantic comedy, Where Love Lives, has amassed over 6 million views on YouTube within just 72 hours of its release, according to analytics from her channel. The film, which explores love and status within a Lagos elite estate, signals a shift toward direct-to-audience distribution in Nollywood
Key Points:
- The film gained 2.5 million views on its first day alone
- It features stars like Uzor Arukwe, Chioma Nwosu, and Osas Ighodaro
- Where Love Lives has outperformed earlier hits like Omoni Oboli’s Love In Every Word
- Ademoye’s YouTube channel now has 1.3 million subscribers
- The success highlights YouTube’s growing role as a parallel cinema for Nigerian audiences
- Ademoye continues her evolution from actress to producer and content owner
- The model offers creators more control over rights and monetization
