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The Digest:

Burna Boy's I Told Them tour has officially become the highest-grossing tour by any African artist, earning a monumental $30.5 million and setting a new benchmark for the continent's cultural export.

Key Points:
  • The tour grossed $30.5 million from 302,801 tickets sold across 22 shows.
  • It spanned major venues in Europe and North America throughout 2024.
  • A single show at London Stadium broke records, earning $6.147 million.
  • In North America, 16 shows generated $15.19 million in revenue.
  • Six European shows brought in $15.27 million from ticket sales.
  • The achievement surpasses all previous touring records for Afrobeat and African artists.
  • For context, Taylor Swift's Eras tour remains the global all-time leader at $2 billion.

Sources: Daily Post