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Business Behind Beats: Afrobeats singer Ruger has candidly revealed that genuine friendships are rare in the Nigerian music industry. During a recent interview, Ruger stated that most relationships are strictly transactional, with individuals only sticking around for personal gain, highlighting the commercial nature of connections, as reported by Linda Ikeji.
  • Ruger stated he wished he had known earlier that "no one is your friend in the industry."
  • He believes artists can have "maybe two genuine friends" who offer unwavering support.
  • He warned against becoming complacent with hype, as popularity doesn't equate to loyalty.
  • Ruger emphasized that "everything is business" and people "will switch" if you can no longer offer them anything.
Business Behind Beats reveals the stark, transactional truth beneath the vibrant rhythms of the music scene. This confession speaks to the profound challenge of navigating an industry where personal connections often serve as conduits for gain, leaving raw authenticity exposed to the glare of commerce. It is a felt reality, where loyalty often walks on thin ice.


Sources: Linda Ikeji