Nigeria Canal+ Rebrands DStv with Price Cuts and Premium Football for African Streaming Wars

The Digest:

Africa's competitive streaming market, Canal+, is swiftly reshaping the DStv brand following its acquisition of MultiChoice. According to TechCabal, the new strategy leverages nostalgia, affordability, and exclusive football content to win back subscribers, featuring an Open Time weekend, decoder price cuts, and the addition of French Ligue 1.

Key Points:

• Canal+ is implementing a new strategy for DStv after acquiring MultiChoice.
• The plan includes an Open Time weekend with free Premium content for all active users.
• DStv HD decoder prices will be cut by 30-40% starting November 1.
• Premium subscribers get two extra streams and enhanced rewards.
• French Ligue 1 football will now air on SuperSport through a Canal+ partnership.
• The merged companies aim to produce 10,000 hours of African content yearly.
• A "super app" combining Canal+, DStv, and Showmax is planned for a unified ecosystem.

This aggressive repositioning is more than a rebrand; it is a calculated effort to reclaim dominance in a fragmented market by blending nostalgic trust with future-facing content and technology.

Rooted in the Storm.

Sources: TechCabal
Tags: Canal+, DStv, MultiChoice,