Motorists in Abuja are turning away from Nigerian National Petroleum Company Limited (NNPCL) filling stations due to their relatively high petrol prices, opting instead for stations offering cheaper rates following a market-wide price drop.
- NNPCL retail stations in Abuja still sell petrol at ₦910/litre.
- Other marketers now offer petrol as low as ₦895/litre.
- Dangote Refinery’s pricing influenced the shift.
- IPMAN confirms that Nigerians now prioritize price over brand.
Deregulation has shifted power to the consumer. Stations that once had queues, especially NNPCLs, are now being avoided. With Dangote Refinery’s recent price cut and competitors like MRS and AA Rano dropping prices, motorists are simply going where it's cheaper.
The NNPCL, once trusted for fair pricing, is losing relevance in a price-sensitive market. Unless it adjusts to new realities, its retail arm may continue to suffer patronage losses, especially as Nigerians increasingly vote with their wallets.
