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The Digest:

The Dangote Group is taking a firm stance against the misuse of its brand, issuing a fresh warning to truck operators. The company is intensifying its efforts to combat the unauthorized use of its logo by truckers, citing reputational damage and the proliferation of misinformation.

Key Points:
  • Dangote Industries has warned truckers against using its logo without authorization.
  • The company said the unauthorized use of its logo has caused serious embarrassment.
  • Some unauthorized vehicles have been wrongly implicated in road accidents.
  • Dangote will increase monitoring with security and law enforcement agencies.
  • The company plans to take legal action against offenders to protect its brand.
  • It also condemned the spread of misinformation about its fleet.
  • The company operates one of Africa's largest commercial fleets, with over 12,000 trucks in Nigeria.
Dangote's renewed warning highlights its commitment to protecting its brand identity and public image. By collaborating with law enforcement and pursuing legal action, the company aims to curb the unauthorized use of its logo and combat misinformation that attributes road accidents to its fleet.

Sources: Vanguard

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