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The Digest:

For the eighth consecutive year, Dangote Industries Limited has been ranked as Nigeria’s Most Valuable Brand, solidifying its position as the nation’s most trusted and resilient corporate entity. The Group achieved a Brand Strength Measurement Index of 86.3 in the 2025 Top 50 Brands Nigeria report, underscoring its deep-rooted dominance and consistent impact across critical sectors from cement to petroleum refining.

Key Points:
  • Dangote Industries Limited is Nigeria’s most valuable brand for the eighth year running.
  • The company scored 86.3 in the 2025 Brand Strength Measurement Index.
  • The Group Chief Branding Officer cited “trust, excellence, and service to humanity” as core to its promise.
  • Seven of the top ten brands in the ranking are Nigerian-owned.
  • Brands were assessed on popularity, innovation, quality, and corporate social responsibility.
  • The report highlights the growing strength and competitiveness of indigenous enterprises.
  • Dangote also recently won the “Most Admired African Brand” title at the Brand Africa 100 awards.
This sustained leadership exemplifies a brand that has not only navigated economic storms but has become a foundational pillar of Nigeria’s industrial identity and ambition.

Sources: Brand Africa