don-jazzy.webp
The Digest:

Mavin Records chief Don Jazzy revealed that launching a new artist into the limelight costs his label between $100,000 and $300,000. Speaking on the Echo podcast, the music executive's revelation of the steep investment required to create stars like Rema and Ayra Starr

Key Points:
  • Don Jazzy revealed it costs between $100,000 and $300,000 to launch a new artiste.
  • The figure covers activation and the initial project but offers no guarantee of success.
  • He emphasized that a great song requires proper marketing to connect with an audience.
  • Mavins has built dedicated structures for marketing, PR, and research to support artists.
  • Ultimately, the artist's own passion and drive are cited as the most critical factors.
  • Don Jazzy reflected on almost quitting the industry due to costs after Mo’Hits dissolved.
  • His perseverance led to Mavin Records, now home to global acts like Rema and Ayra Starr.
The disclosure highlights the fragile alchemy of the music business, where vast financial investment and institutional support must merge with an artist's raw, intangible spark to create success.

Sources: Vanguard News