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The Digest:

Elon Musk has hinted that X is planning to increase payouts to creators, with the potential to exceed the earnings offered by YouTube, as part of a strategy to secure high-quality, original content.

Key Points:
  • Musk agreed with user feedback, stating platforms that fail to compensate creators fairly will become "irrelevant."
  • He emphasized the need to retain "authoritative content," especially as AI models increasingly scrape online information.
  • The billionaire stated, "OK, let's do it, but rigorously enforce no gaming of the system," regarding increased payouts.
  • X's current model pays creators based on engagement and ad revenue share.
  • X's Product Head, Nikita Bier, confirmed the directive, mentioning a new method to "wipe out 99% of fraud."
  • Bier hinted that the increased payouts may be tied to a Premium+ subscription, potentially limiting eligibility.
  • The strategy aims to make X a more financially attractive platform amid competition from AI-generated content.
This proposed overhaul represents a direct challenge to YouTube's dominance in creator monetization and underscores X's ambition to become the premier platform for valuable, human-created content.

Sources: Elon Musk/X app