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Despite featuring global stars like Lionel Messi and elite clubs like Real Madrid, advance ticket sales for the revamped FIFA Club World Cup in the U.S. have been underwhelming. Even steep price cuts haven’t reversed sluggish demand, raising questions about fan turnout.
  • FIFA’s 32-team Club World Cup debuts in the U.S. with high expectations.
  • Top teams like Inter Miami, Real Madrid, PSG, and Bayern Munich are competing.
  • Early tickets started at $349, with finals priced near $900.
  • Dynamic pricing and sluggish sales prompted price slashes and bulk-buy incentives.
  • The opening game between Inter Miami and Al Ahly still has thousands of unsold seats.
  • Cheaper fixtures now as low as $33 (e.g., Ulsan vs. Sundowns).
  • Supporters are hopeful for a late fan surge, citing past U.S. friendlies.

FIFA bet big on American fans showing up for international club football—but so far, they’re not biting. High prices, unfamiliar format, and uncertainty over team commitment are dampening early momentum. For now, it’s unclear if U.S. soccer culture will rally behind the tournament.