Burna Boy has declared the “African Giant” version of himself dead, blaming his people for its demise. In a cryptic post promoting his upcoming album No Sign of Weakness, he introduced a new persona, Big 7, stirring mixed reactions online.
- Burna Boy shared the message via his album promo page
- He claimed “African Giant” was “killed by his people”
- Introduced a new persona, Big 7, as a guardian of his broken self
- Fans are divided: some interpret it as a deep reflection, others as marketing
- His 8th studio album, No Sign of Weakness, will be tied to concert tickets
Burna Boy’s message straddles artistry and vulnerability. While some fans view it as an emotional reckoning with betrayal and success, others dismiss it as album hype. Either way, his shift from “African Giant” to “Big 7” marks another reinvention in a career shaped by both acclaim and controversy. The lines between self-expression and spectacle continue to blur in pop stardom.
Is this Burna’s healing phase, or just performance art? Either way, one thing’s clear: “African Giant” may be gone, but the conversation is just beginning.
