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The Digest:

Ghana’s Diaspora Affairs Official, Kofi Okyere-Darko, has publicly rejected the popular “Detty December” label, citing its negative connotations and proposing an official rebrand to “December in Ghana.”

Key Points:
  • Official Kofi Okyere-Darko stated he is uncomfortable associating Ghana with the term “detty.”
  • He revealed the government officially promotes the campaign “December in Ghana” instead.
  • The term “detty,” from West African Pidgin, means “dirty” but colloquially signifies wild celebration.
  • Despite official reluctance, the season draws over 125,000 international visitors monthly.
  • Accra remains filled with concerts and festivals, largely attracting diaspora audiences.
  • Some residents cite overcrowding and inflation as downsides to the seasonal influx.
  • The month now also features investment seminars and cultural showcases beyond nightlife.
The debate underscores a tension between organic cultural identity and curated national image, a dance between what people embrace and what authorities endorse.

Sources: BBC