The Digest:
In a move aimed at adjusting to favorable exchange rates, Ghana has instructed MultiChoice to reduce its DStv subscription fees by 30% by August 7, 2025. Failure to comply could lead to the suspension of its broadcasting license.
Key Points:
- Ghana demands a 30% price cut from MultiChoice by August 7, 2025.
- The directive aims to align DStv’s fees with market standards.
- Minister Samuel Nartey George accuses MultiChoice of overpricing.
- The Ghanaian cedi has strengthened 40% against the US dollar this year.
- DStv’s premium package costs $83 in Ghana compared to $29 in Nigeria.
- MultiChoice rejects the proposed pricing, calling it unworkable.
- Ghana's demand follows a 15% price hike by MultiChoice in April 2025.
Despite the government's demand, MultiChoice contends that reducing fees as proposed is unsustainable. The situation raises questions about fair pricing practices across African markets.
Sources: BusinessDay.ng, Daily Graphic
