The Digest:
The Ghanaian government has secured a deal with MultiChoice to automatically upgrade DStv subscribers to higher-tier packages at no additional cost. Announced as an unprecedented "Ghana-only" scheme, the move is designed to provide citizens with substantially more value, offering a stark contrast to the subscription model in other markets, including Nigeria.
Key Points:
- The Ghanaian government and MultiChoice agreed to free DStv package upgrades for subscribers.
- The deal, effective October 1, will provide 33% to 50% more value to customers.
- Subscribers will be automatically moved to the next higher bouquet without extra charges.
- For example, the 'Family' package will be upgraded to 'Compact,' granting access to live football.
- The initiative, branded "We Got You," was announced by Ghana's Minister of Communications.
- MultiChoice Ghana's MD called it a "bold step" to enrich customer experience.
- Premium subscribers will also have chances to win trips to watch English Premier League games.
Sources: The Cable
