Nightlife boss Shina Peller blasted the Headies for a last-minute withdrawal of his sponsorship, warning them of consequences and exposing cracks in the awards' credibility.
- Shina Peller accused the Headies of pulling out of a deal at the last minute.
- He said the organisers had approached him for sponsorship, which he accepted.
- Peller claims the Headies later reneged without a proper explanation.
- He warned publicly: “You will pay for this.”
- The incident adds to growing criticism about how the Headies are managed.
Sponsorship deals are built on trust, and Peller’s anger shows what happens when that trust collapses. His public warning isn’t just personal; it signals frustration with how big Nigerian events are sometimes run behind the scenes. As more stakeholders speak out, the Headies could face real pressure to rethink how they do business.
