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Sade Morgan has been appointed as Heineken’s Corporate Affairs Director for Africa and the Middle East (AME), a role she will take on from May 1. Morgan, who currently serves as Corporate Affairs Director at Nigerian Breweries, becomes the first national from the region to hold this position. Her extensive career spans over 27 years, having led critical regulatory and sustainability efforts at Nigerian Breweries and multinational companies like Coca-Cola and British American Tobacco.

  • Sade Morgan’s appointment takes effect from May 1.
  • She will oversee Heineken’s corporate affairs in AME.
  • Morgan has a 27-year career, with leadership roles in various sectors.
  • Known for her work on regulatory strategy, reputation management, and sustainability.
  • Morgan was recently recognised as Corporate Spokesperson of the Year in 2025.

This appointment marks a significant milestone not just for Morgan but for the AME region, highlighting the increasing prominence of African leadership in global corporations. Morgan’s vast experience in managing complex regulatory and business challenges will likely drive Heineken’s agenda forward, especially as they continue to prioritise sustainability and reputation management. Her track record promises a blend of strategic foresight and impactful leadership in the years ahead.

Morgan’s appointment signals a strong commitment to local leadership in global roles. Will this inspire other African professionals to take on top corporate roles across the globe?