The Digest:
Actress Iyabo Ojo has weighed in on the ongoing Nollywood debate regarding modern movie promotion methods. According to a post on her Instagram, Ojo questioned traditional norms by asking, "Who made the rules?" Her comments follow a public clash between filmmaker Kunle Afolayan and actress Funke Akindele, where Afolayan stated he would not engage in dancing or skit-making to promote films, a method Akindele actively uses. Ojo used the moment to promote her own new movie, advocating for filmmakers to adopt whatever promotional strategies prove effective for them.
Key Points:
- Her stance empowers creators to bypass industry conventions and embrace direct audience engagement.
- It validates the use of social media trends and entertainment over traditional marketing channels.
- The debate highlights a generational and methodological divide within the Nigerian film industry.
- Public spats between top figures like Afolayan and Akindele draw more attention to the films involved.
- The discourse reflects the evolving nature of marketing in the digital and social media age.
The conversation underscores a shift towards personalized, digital-first promotion strategies in Nollywood's competitive landscape.
Sources: Instagram
