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Nigerian music legend King Sunny Ade (KSA) has revealed that rumors of a romantic relationship with the late singer Onyeka Onwenu were a strategic marketing move to promote their hit song "Wait for Me." KSA paid tribute to Onwenu, calling her an extraordinary woman who offered invaluable advice throughout their collaboration.
Nigerian music icon, King Sunny Ade (KSA), has addressed long-standing rumors regarding a romantic relationship with the late singer Onyeka Onwenu. During a recent condolence visit to Onwenu’s family, KSA clarified that the rumors were part of a marketing strategy for their hit song "Wait for Me."
He admitted that the speculation was deliberately fueled to promote the song, explaining, "That was a gimmick we did. It was for the music. We wanted to launch ‘Wait for Me.’ Before, people used to think she was my girlfriend. Me and her have never said yes or no.”
KSA also paid tribute to Onwenu, recalling her as an extraordinary individual who consistently offered invaluable advice. He shared, “She’s someone who will sit down with you. She used to say, ‘Can I chip in for some advice?’ And the advice was always excellent.”
The revelation has sparked discussions about the intersection of marketing and personal relationships in the entertainment industry. Fans are now reflecting on how such strategies have shaped public perceptions of their favorite artists.
KSA's candid explanation provides closure to a mystery that has intrigued fans for years, highlighting the sometimes blurred lines between professional collaboration and personal relationships in the world of entertainment.
His tribute to Onwenu also serves as a reminder of the respect and admiration shared between these two legendary figures in Nigerian music.