lai mohammed.webp
The Digest:

Former Information Minister Lai Mohammed has revealed the calculated media strategy he employed to bolster President Bola Tinubu’s 2023 election bid, framing the effort not as overt campaigning,

Key Points:
  • Lai Mohammed deployed a two-pronged media strategy to support Tinubu’s 2023 campaign.
  • He launched the “PMB Administration Scorecard Series” 130 days before the election.
  • The initiative showcased verified achievements of the Buhari administration ministry by ministry.
  • Mohammed avoided rallies, focusing instead on countering opposition narratives with evidence.
  • A digital legacy portal was created to host all presentations for public access.
  • He argued this approach placed the opposition on the defensive throughout the campaign.
  • The strategy emphasized strategic communication over traditional political grandstanding.
In the theatre of politics, where voices often drown in noise, the most powerful campaign can sometimes be the one whispered through curated facts and persistent truth-telling.

Source: Nigerian Tribune, Vanguard