The Digest:
Meta, the parent company of Facebook, has significantly escalated its authenticity drive against inauthentic behavior on its platforms. The tech giant announced the removal of over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025 alone. This major cleanup targets impersonation, fake engagement, and content duplication, aiming to prioritize original content and boost genuine creators' visibility.
Key Points:
- Accounts found recycling content without permission or meaningful edits will face consequences, including reduced reach and loss of monetization tools. Simply adding a watermark or stitching clips won't count as meaningful editing.
- Approximately 10 million profiles impersonating large content producers were specifically removed.
- Meta is rolling out new tools to automatically trace reposted content back to its source, ensuring credit goes to rightful owners and boosting the distribution of original content.
- Creators now have access to post-level insights on the Professional Dashboard and can check their Support Home screen for potential content or earnings restrictions.
- Meta also cautioned against uploading content with watermarks from other platforms, which could lead to penalties.
- In a parallel move, Google's YouTube updated its monetization guidelines, disallowing ad revenue for mass-produced or excessively repetitive content, though it clarified this does not broadly target AI-generated content used for storytelling.
Sources: Vanguard, Facebook News
