Influencers and content creators in Nigeria now must get regulatory approval before posting adverts, or risk sanctions. ARCON says it’s about protecting consumers, but many are asking: Who protects the creators?
- ARCON says all digital ads must be vetted and approved before going live
- This includes content by influencers, bloggers, and skit-makers
- Offenders risk fines, suspension, or legal action under the Ad Practitioners Act
- Creators must also prove they have the brand’s permission to advertise
- The move targets misleading ads, especially around health, betting, and crypto
This isn’t just red tape — it’s a shift in how Nigeria sees digital influence. For years, creators have operated in a fast, fluid space with little oversight. But now, with millions watching and money changing hands, regulators want a say. Creators worry this could slow them down or hurt brand deals. For ARCON, it’s about control and credibility — but it’s not clear yet how this will be enforced fairly or consistently.
Will this boost trust in ads, or just add another bottleneck to digital hustle? Let’s talk.
