Erisco Foods faces backlash for rebranding its tomato purée after arresting a customer who criticized its quality, sparking debates about corporate accountability and consumer rights.
After facing widespread backlash for its treatment of Chioma Okoli, Erisco Foods, an indigenous food manufacturer, has quietly rebranded its tomato purée product to "EFL." The controversy erupted when Mrs. Okoli was arrested and put on trial for critiquing the product's quality on social media.
Nigerians have reacted strongly to this name change, with many expressing disbelief and cynicism towards the company's actions. Some criticized the company's handling of the situation, highlighting the unnecessary escalation that led to a PR disaster. Others mocked the company's initial dismissal of social media criticism, suggesting that changing names indicates a recognition of their missteps.
Meanwhile, there are suspicions that the rebranded product, "EFL," closely resembles its previous iteration and may not address the underlying issues. Many anticipate further consequences for the company's actions, while others lament the missed opportunity for positive PR.
Overall, Nigerians continue to scrutinize Erisco Foods' response to the controversy, with skepticism and criticism prevailing in online discussions.
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