Nigerian Breweries PLC has issued a "Price Review Notification" to its direct customers in the West Zone, signaling the third price adjustment in the year. The letter, dated February 12, 2024, cites the necessity of the price changes, effective from Monday, February 19, 2024, to offset the impact of increased production expenses.
The company reassures customers that fully funded and system-registered orders placed before the specified date will be honored at existing prices. However, any orders surpassing the communicated quantity window will be subject to the revised pricing.
The move sheds light on the challenges faced by the Fast-Moving Consumer Goods (FMCG) industry as it grapples with rising input costs.
Industry insiders reveal this ongoing review reflects the company's efforts to navigate economic uncertainties and maintain a balance between production costs and market dynamics.
The price hike announcemnet has triggered a mix of responses on social media. Users like Joy Beauty support body positivity, while others express gratitude for alternatives like water. Some highlight the ongoing trend of price increases, and others humorously predict potential consequences, including higher spare parts prices. Amid concerns, some users question the necessity of beer consumption and propose alternatives.
