Nigeria Nollywood Actress Nkechi Blessing Halts Film Production Over ₦80m Loss

The Digest:

Actress Nkechi Blessing has declared an end to her film production ventures, citing devastating financial losses exceeding ₦80 million with virtually no return on investment.

Key Points:

• The actress announced her decision on social media, stating she has spent over ₦80 million since September.
• She lamented receiving less than ₦1 million in returns from her productions.
• Blessing attributed the failure to audience preference for "over-hyped" films over quality content.
• She plans to return to traveling internationally, implying a shift in focus.
• Fellow celebrities Tonto Dikeh and Eriata Ese urged resilience and consistency in response.
• Dikeh encouraged a collective promotional effort, rejecting the concept of defeat.
• The case highlights systemic issues in Nollywood like high costs, piracy, and poor distribution.

Her exit underscores the high-stakes financial gamble and market volatility faced by even established players in Nollywood.

Sources: Nkechi Blessing/Instagram