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The Digest:

Renowned Nigerian rapper Olamide has declared his commitment to staying true to his indigenous sound, stating he feels no desperation for international validation. In an interview with BBC Radio 1Xtra, the "Local Rapper" star emphasized that his strategy hinges on identifying his core audience first, trusting that global appeal will follow authenticity.

Key Points:
  • Olamide stated he is not desperate for international recognition.
  • He emphasized the importance of identifying and staying true to one's audience.
  • The rapper vowed he would not change his sound to appeal to a Western audience.
  • He expressed pride in his identity as a "Naija guy" and "Yoruba boy."
  • Olamide highlighted his comfort and confidence in his own skin.
  • His philosophy is that the rest of the world will "catch up eventually."
  • This stance reinforces his brand as a champion of indigenous Nigerian music.
In an industry often chasing global trends, his position affirms a powerful alternative: that profound success is found not in chasing validation, but in deep, unwavering roots

Sources: Daily Post