The Digest:
PZ Cussons has halted its planned exit from Nigeria and announced fresh expansion targets across Africa. According to reports, the decision spurred by renewed market momentum sent its shares up 9.36% on the Nigerian Exchange as investors welcomed the renewed commitment.
Key Points:
- PZ Cussons canceled its Nigeria exit plan after a strategic review that began in April 2024
- Its shares rose 9.36% on the NGX following the announcement
- The company will focus on core growth in Nigeria, Kenya, and Ghana
- It aims to expand into men’s grooming, beauty, and pan-African markets
- Africa contributed £141 million in revenue in the 2025 financial year
- The firm cited improved economic conditions and currency stability in Nigeria
- Nearly 80% of its Nigerian revenue comes from category-leading brands
Sources: Business Post Nigeria, Business Day
