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MultiChoice Nigeria has cut the price of its DStv decoder by 50%, dropping it from ₦20,000 to ₦10,000, according to a statement by CEO John Ugbe via Punch. The move, under its “We Got You” campaign, comes amid subscription losses and economic pressure on viewers, a clear signal in the static from a brand trying to reconnect.
  • Decoder now ₦10,000 as part of MultiChoice’s “We Got You” drive to attract new and returning subscribers.
  • Free upgrade to the next package tier available for subscribers paying in full between June 16 and July 31, 2025.
  • MultiChoice lost 1.4 million subscribers from March 2023 to March 2025, following multiple price hikes.
  • The new focus is on broader content appeal: not just football, but movies, kids, news, and daily value entertainment.
A signal in the static doesn’t always come through loud; sometimes, it’s a quiet cut in price or a shift in tone. After three price hikes and lost loyalty, DStv is no longer just broadcasting; it’s asking to be heard.