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The Digest:

Nigerian artist Skales' 2015 song ‘Shake Body’ is the official soundtrack for a new Adidas ad. The commercial stars Barcelona’s teenage football star Lamine Yamal and reveals his new signature logo with the brand.

Key Points:
  • Skales' 2015 hit, ‘Shake Body,’ is the soundtrack for a new Adidas ad starring footballer Lamine Yamal.
  • In the commercial, the 16-year-old Barcelona prodigy is seen dancing to the classic Afrobeats track.
  • This isn't the first time the song has gone viral, as a TikTok video of Yamal dancing to it previously amassed over 20 million views.
  • Skales celebrated the collaboration on his Instagram, calling the footballer the “world's best.”
  • The song’s global resurgence is a testament to the growing international reach of Nigerian music.
The collaboration is a major win for Skales and highlights the increasing demand for Afrobeats in international commercials and brand partnerships. It underscores the genre’s power to bridge the worlds of music, sports, and marketing.

Sources: TheCable

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