The Digest:
The Super Eagles' impressive run at AFCON 2025 has ignited a high-stakes commercial contest, with kit giants Adidas and Puma now vying to secure a sponsorship deal as Nike’s current agreement with the NFF nears its end
Key Points:
- Nike’s kit sponsorship deal with the NFF is set to expire in December 2026.
- Adidas and Puma have expressed a strong interest following Nigeria’s AFCON performance.
- The current Nike deal was renewed in 2018 and includes annual financial compensation.
- Nike initially paid $750,000–$1m annually, considered modest for a federation of Nigeria’s stature.
- The new contract will include provisions for direct kit supply and tournament-specific designs.
- NFF General Secretary confirmed talks will begin after AFCON 2025 concludes.
- Nike is prepared to improve its offer to retain the partnership amid rival bids.
Source: Complete Sports
