Multichoice, the major satellite television service provider, dropped a bombshell on football enthusiasts in Nigeria by announcing that its SuperSport channels won't be broadcasting the Africa Cup of Nations (AFCON) 2023 in Ivory Coast.
The announcement left fans disappointed, particularly those eager to catch the Super Eagles in action. Multichoice cited the failure to secure television rights for AFCON 2023 as the reason behind this unexpected decision.
The broadcasting giant, with over 23 million subscribers across 50 African countries, lost the bid to Togo-based New World TV. This satellite television network secured a deal with the Confederation of African Football (CAF) to broadcast various CAF competitions from 2023 to 2025.
The upset has raised questions about the dynamics of broadcast rights in African sports and the implications for football fans relying on SuperSport for their viewing pleasure.