The Digest:
9mobile, now rebranded as T2, is redefining its future with a fresh identity focused on digital innovation. The telecom giant, aiming to spearhead Nigeria’s digital economy, unveiled a vision centered on speed, creativity, and tech-driven solutions.
Key Points:
- 9mobile rebranded as T2 to signify a bold, future-focused transformation.
- CEO Obafemi Banigbe emphasized the shift from a telecom to a tech-driven, customer-first platform.
- The company is focusing on digital agility, with plans to use AI and data analytics for personalized services.
- T2’s new approach prioritizes speed, accessibility, and relevance for Nigeria’s youthful demographic.
- Banigbe acknowledged the company’s past struggles but emphasized resilience and growth.
- T2’s services will be faster, smarter, and designed for remote workers, creatives, and startups.
- The rebrand aims to deliver real-time support, self-service tools, and simplified processes.
T2’s evolution represents not just a visual change but a strategic pivot, underlining a commitment to reimagining digital connectivity.
Sources: BusinessDay
