Hailey Bieber’s skincare brand, Rhode, has achieved what most startups dream of—a billion-dollar exit in just two years. The blockbuster sale to e.l.f. Beauty proves celebrity brands can be more than just vanity projects, with Hailey now joining the ranks of Rihanna and Selena Gomez as beauty moguls who’ve turned influence into empire.
- The Numbers: $800M upfront (cash + stock) with potential $200M more—making Rhode one of the fastest celebrity brands to hit unicorn status.
- Creative Stay: Hailey retains her role as Chief Creative Officer, ensuring the brand’s minimalist aesthetic remains intact.
- TikTok Fuel: Viral hits like the Peptide Lip Treatment drove $200M in annual sales, catching e.l.f.’s eye for global expansion.
- Industry Trend: Celebrity beauty lines collectively surpassed $1B in sales last year—Rhode’s deal cements this as a lucrative niche.
- Nepo-Network: While built on Hailey’s influence, her Baldwin family ties and Justin Bieber’s fanbase provided built-in marketing power.
In the beauty biz today, a famous face might launch the ship—but only quality keeps it sailing toward billion-dollar horizons.
