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The Digest:

The Federal Government has proposed a Presidential Task Force to coordinate Nigeria’s 'Detty December' festivities, aiming to transform the vibrant end-of-year season into a globally recognized tourism brand. This move explores the intersection of cultural celebration and economic strategy.

Key Points
  • The initiative was announced by Culture Minister Hannatu Musawa after a FEC meeting.
  • It seeks to unify federal and state efforts, with a focus on Lagos as the main hub.
  • Key national tourism brands like "Naija Season" were approved for year-round promotion.
  • The task force will involve the ministries of aviation, interior, and power for logistical support.
  • Goals include enhancing Nigeria’s global image and attracting private-sector investment.
  • 'Detty December' drives significant economic activity, especially in the creative sector.
  • Public reaction is mixed, with some praising the focus and others questioning priorities
As Nigeria moves to institutionalize its festive appeal, this effort reflects a growing recognition of culture as economic capital, yet it must balance official involvement with organic public energy.

Sources: PM News