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The Digest:

Nollywood actress Toyin Abraham has disclosed that her public endorsement of President Bola Tinubu during the 2023 elections negatively affected her career. In a video conversation with actor Timini Egbuson, she advised entertainment colleagues to remain politically neutral to avoid audience backlash. Abraham admitted the decision brought consequences, reflecting on criticism and calls to boycott her projects that followed her campaign support for the President.

Key Points:
  • The revelation highlights the professional risks celebrities face when endorsing political candidates.
  • Audience backlash can translate into real economic consequences for entertainers.
  • Abraham's advice signals growing caution among public figures about political expression.
  • The incident reflects deeper public sensitivity to celebrity political alignment in Nigeria.
  • It underscores how entertainment and politics increasingly intersect with financial implications.
The conversation may prompt more Nollywood figures to withhold political endorsements, prioritising audience goodwill over partisan loyalty.

Sources: Leadership News, Premium Times, Vanguard