Nigerian rapper Odumodublvck has ignited a heated conversation on social media, claiming no Nigerian hip-hop track since 2005 has had the cultural impact of his breakout single ‘Declan Rice’.
- Odumodublvck insists, “Every time you see Declan Rice, you think of me”, pointing to football’s global reach and the song’s streaming numbers.
- He argues that the track was used to announce the English player’s record-breaking Arsenal transfer, calling the moment a “global impact.”
- Critics online, however, disagree, with many citing earlier classics like ‘Oleku’, ‘Pon Pon Pon’, and ‘Alobam’ as more culturally significant.
- One user writes: “People wore ‘Alobam’ shirts across Nigeria. They didn’t even know what it meant.”
- Another pointed out that cultural impact means shaping values and identity, something they say ‘Declan Rice’ has yet to achieve.
The firestorm shows a generational rift in how Nigerians define success in music. Is impact measured by streams and global nods, or by how deeply a song weaves into everyday life?
