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The Digest:

Controversial social media activist VeryDarkMan (VDM) has ignited a new online dispute by claiming legal trademark ownership of the popular phrase "Don't Play." VDM, in a circulating video, displayed documents and alleged that he spent nearly one million naira to trademark the phrase, his name, and initials. He accuses music star Wizkid of using the phrase without permission, citing its use by other artists like Kizz Daniel as proof of its influence. Wizkid and his team have not yet responded to the allegations.

Key Points:
  • The claim tests the boundaries of intellectual property law, raising questions about trademarking common vernacular phrases.
  • It represents a strategic escalation in online celebrity feuds, moving from verbal disputes to legalistic claims of ownership.
  • The allegation leverages Wizkid's fame to amplify VDM's personal brand and the visibility of his "Ratel" movement.
  • It highlights the growing trend of social media personalities using legal frameworks to assert influence and generate controversy.
  • The public reaction is largely skeptical, viewing the move as an attention-seeking tactic rather than a substantive legal issue.
The dispute underscores the blurred lines between popular culture, personal branding, and intellectual property in the digital age.

Sources: VeryDarkMan (via social media)