The Digest:
Nigerian entertainer Peller has dismissed concerns about the TikTok live ban affecting his income, revealing he earns over ₦40 million per brand endorsement.
Key Points
- Peller responded to TikTok’s nighttime live restriction in Nigeria with financial confidence.
- He disclosed that none of his brand ambassador deals is worth less than ₦40 million.
- The entertainer implied he does not rely on TikTok gifts for his livelihood.
- Social media reactions were mixed, with some questioning his need to go live if already wealthy.
- Others acknowledged his financial independence from platform monetization.
- The ban affects creators who depend on live streaming for real-time audience engagement and gifts.
- Peller’s statement underscores the growing gap between social media creators and traditional brand influencers
Sources: Social Media Video, Event Eyewitnesses, Online Entertainment Reports
