The Digest:
Nigerian Afrobeats star Mr Eazi has sparked mixed reactions after sharing a video showing off his grey hairs and humorously demanding a formal title of respect. In the clip, the 34-year-old singer removed his cap to reveal strands of silver, stating that the visible signs of ageing set him apart from his peers. He told fans to henceforth address him as "sir Eazi," insisting he is "nobody's mate." The video, filmed inside his car, blends humour with a lighthearted claim to seniority. Mr Eazi, who married actress Temi Otedola in 2025, continues to balance his music career with entrepreneurial ventures across Africa.
Key Points
- The playful rebranding reinforces Mr Eazi's personal brand identity, blending humour with self-awareness.
- It generates organic engagement and conversation around the artist, keeping him in public discourse.
- Mr Eazi enjoys positive visibility, while fans participate in lighthearted banter about ageing and status.
- The video reflects a broader cultural moment where celebrities openly embrace natural ageing signs.
- The timing, amid no major project release, serves as effective low-stakes audience engagement.
Sources: Mr Eazi/Instagram
