The Digest:
In a stunning display of influence, music superstar Davido personally secured an endorsement deal for fellow entertainer Carter Efe during a live stream. Davido placed a direct call to Martel’s Global Marketing Manager, Lanre Odutola, who immediately approved the deal, leaving the former skit maker in joyful disbelief.
Key Points:
- Davido made the surprise call during a Twitch livestream with Carter Efe.
- He spoke directly with Martel’s Global Marketing Manager, Lanre Odutola.
- Odutola agreed on the spot to offer Carter Efe an endorsement deal.
- Carter Efe reacted with the viral phrase, “Na obo dey run am.”
- Davido has been a Martel ambassador since 2022.
- He previously claimed his influence grew Martel’s African GDP by over 22%.
- Fans celebrated the gesture online, praising Davido’s generosity and influence.
Sources: Carter Efe/Twitch
