The Digest:
Mavin Records founder Don Jazzy has disclosed spending $4–5 million to propel Rema’s hit “Calm Down” to global success. According to reports, the investment fueled radio promotion, playlist placements, and a Selena Gomez remix that topped charts and amassed billions of streams.
Key Points :
- Don Jazzy spent $4–5 million globally promoting Rema’s 2022 single “Calm Down.”
- Investment covered radio, social media, ads, and curated playlist placements
- The Selena Gomez remix peaked at No. 7 on Billboard Hot 100
- Track also topped the UK Singles Chart and reached 1.78 billion Spotify streams
- Don Jazzy noted Afrobeats video budgets now exceed $100,000, unlike years past
- He advised testing songs organically before committing to large promotional spends
- The revelation highlights the high stakes now required for global Afrobeats breakthroughs
Sources: Bounce 91.9 FM and social media updates.
